Brainstorm Idea - Joseph

Anti Shock Airbag Technology Lined Clothing

(ASALTC pronounced AZ-ALT-C)

Thinking back to when I was a little boy, a phrase I clearly remember is “do not”. Do not climb on that, do not be so aggressive, do not break anything, or do not take such crazy risks. Now that I have grown into a full little boy, I know that many of my friends had the same problem; particularly the guys.

(Clarification: The problem was the nagging, not the wild behavior of course.)

It seems that no matter how much warning is given; little boys (and some girls) seek fun through adventure and more importantly danger. Little boys crave to know they are adventurous, powerful, dangerous, and a force to be reckoned with.

All the above, according to my shrink, 'is natural'. Boys will be boys, or more specifically, boys will be reckless. Why fight mother nature by telling kids to sit still and enjoy the picnic 'like a good little boy'? I'm not 'a good little boy', I'm a superhero! (Still am) This product tries to offer the balance between, childhood heroism and parental trepidation.

This introduction has given a glimpse of the persona targeted by the product. Below is a small explanation of the actual product; a detailed persona description will come in my next post.

As the title suggests, the product offers safety enhancing clothing, designed for active kids. It should have the ability to sense danger and activate corresponding safety mechanisms. The mechanisms can vary from stabilizers around joints like the neck, to padding that prevents fractures, and maybe even an inflating bubble for the head. Of course, when no danger is present, the material is so “amazingly amazing”, that the kid can hardly feel s/he is wearing it under her/his clothes. This is all achieved through (insert some advanced technology here) that perhaps observes the speed/acceleration of joints/bodyparts to detect whether a collision is occurring; or maybe there are sensors on the suit that analyze the child’s body in relation to its environment and predicts possible risks. Future us are really smart…