As part of the designing process of the e-trolley we went to Sainburry's to do a shop and document the shopping process. A map of the store was kindly given to us and we started our shopping. Our shopping list was as follows:
Meat
- Mince
- Chicken breast
- Whole chicken
- Chicken legs
Vegetables
- Onion
- Couple of carrots
- Couple of leek
- Garlic
- Lemon
- Pepper (mixed)
- Potatoes
- Tomatoes
- Ginger
- Chillies
- Mushrooms
Selection of fruits
- Apple
- Banana
- Blueberries
- Coriander
- Avocado
Dairy
- Cream
- Milk
- Natural Yogurt
- Eggs
- Soured cream
- Organic Butter
- Cheese
Household
- Small Size Rubber Gloves- the pink ones
- Softener
- Tissue paper
Other
- Couscous
- Vegetable Oil
- Tinned tomatoes
- Tinned chickpeas
- Cereal
The purpose of our shopping experiment was to discover whether the shopping process is indeed complicated enough to require a solution, especially when it comes to elderly people. The following is a description of the actual shop:
We entered the store facing the vegetables and fruits isle. We started with the vegetables in our list. The vegetables are between two horizontal isles that have four vertical isles in between them. The vertical isles are in the shape of rectangle and have vegetables and fruits on all four sides. We started by going on the left side looking for the herbs but on the map it doesn't say where the herbs are, it only classifies the products as vegetables or fruits.
As the shopping went along this became a reoccurring problem with the map. This is because the map keys are difficult to navigate with, as they are classified by categories. Since there are hundreds of products in each section, it was a very tedious task going through them, looking for an individual product. We were going in circles around the isles many times. For instance, the vegetable vertical isles were looped many times and we went up and down different isles several times, looking for an item. As some stages, when searching for a product became impossible, we resorted to asking for help. The shop assistants were busy with different customers who could not find their products, so we had to wait a while till we could find an assistant ready to help us.
When we finished our shopping we had to queue for 15 minutes.
Below is the map of the store (click on it for full size), with the route that we took to complete the shop, drawn on it.
We entered the store facing the vegetables and fruits isle. We started with the vegetables in our list. The vegetables are between two horizontal isles that have four vertical isles in between them. The vertical isles are in the shape of rectangle and have vegetables and fruits on all four sides. We started by going on the left side looking for the herbs but on the map it doesn't say where the herbs are, it only classifies the products as vegetables or fruits.
As the shopping went along this became a reoccurring problem with the map. This is because the map keys are difficult to navigate with, as they are classified by categories. Since there are hundreds of products in each section, it was a very tedious task going through them, looking for an individual product. We were going in circles around the isles many times. For instance, the vegetable vertical isles were looped many times and we went up and down different isles several times, looking for an item. As some stages, when searching for a product became impossible, we resorted to asking for help. The shop assistants were busy with different customers who could not find their products, so we had to wait a while till we could find an assistant ready to help us.
When we finished our shopping we had to queue for 15 minutes.
Below is the map of the store (click on it for full size), with the route that we took to complete the shop, drawn on it.
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