Wednesday 21 February 2007

Persona for e-Trolley - Stelios


John Goldfinger

  • Background

Sixty-six year-old John is the father of two grown-up children and lives with his wife Betty in Birmingham. His two children, Peter, 34 and Kathy, 29 both work in another city and both are married with children. John retired a year ago after working for an organisation that provides security services 24/7 at different buildings.


  • Activities & Interests

He enjoys taking long walks with his 6-year old golden retriever. He says he’s been his best friend ever since he had him. He and Betty spend a lot of time gardening and he really enjoys going fishing with his grandchildren. When younger, he used to play futsal with his co-workers and spend many hours in the gym. John takes care of household and food shopping as Betty was put in a wheelchair after a serious back injury.


  • Technology

John gets excited about new techie gadgets and still uses his laptop to check his email and read the news on the BBC website. He even chats with his grandchildren through MSN. However, he never liked the idea of online shopping and due to his suspicious nature he has always been worried about identity theft and credit card fraud. He upgrades his mobile phone every year and uses it to take pictures of the family during gatherings.


  • Difficulties/Disabilities

He had an operation on his left leg after an injury at work 2 years ago. His leg is ok now but the doctor advised him not to stress his leg extensively. However, the operation did not affect his everyday activities in a great extent.

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